Dennis: Well, Mark. Some people may not know that I actually started in the industry as a driver myself. I ran a 379 Pete for 14 years before I decided to try opening my own store. My mother and father were the original owners of the truck and drove it for 5 years. I always wanted my own store, and I had managed retail stores previously, so I decided to step out of the truck and open Empire Chrome. Since then, the Pete has become sort of a mascot for us. It is parked in front of our West Memphis location, and we have it on our shirts and website.
Dennis: We have a wide selection of chrome and chrome accessories along with bumpers, lights, visors, fenders etc. Our in-store inventory is one of the largest in the country. We install almost everything we sell in the store with a few exceptions. Our installation techs love to work with customers to come up with unique and functional ways to make their trucks shine. We also offer some of the best customer service out there today. We are able to order customized parts from some of the best manufacturers in the country, but we don’t do any fabrication in-house.
Dennis: LED lights are probably our number one right now. We have one line in particular that has been really hard to keep on the shelves – the Dual Revolution series by Trux Accessories. They offer a double function that lets you switch from a DOT legal color over to a more creative color, like blue, purple, or green. You can go from road ready to show ready with just the flip of a switch. Another one of our best sellers is mud flap hangers. We have a pretty good deal some of our hangers that are just too good of a deal to pass on!
Dennis: We have two locations. One in West Memphis, AR and a newer store we opened a few years ago in San Antonio, TX. Both stores are family operated and offer the same great customer service. We have great truck parking at our West Memphis location and although we do have some at San Antonio, we are looking to improve it very soon. We know how much of a pain it can be for drivers when proper parking is not available.
Dennis: When I set up Empire Chrome I knew I wanted to offer an installation bay. It is just so much more convenient to be able to pick out what you like and get it done right then.
Our installations are an hourly rate. We have four experienced technicians at our West Memphis location that do outstanding work at a quick pace. We also offer the installations at our San Antonio location. They have 5 technicians who do excellent work as well.
Dennis: We treat every customer equally. If you spend $3 dollars or $3,000 dollars you will get the same attention and care no matter what. We have some of the best customer service possible. If you call either of our stores, you will never get an automated machine. You’ll reach a real person who can and will help you. Lastly, our inventory is more extensive than other stores. We try our best to have a wide variety of parts for each and every truck. A lot of chrome shops have to call and have items drop shipped from distributors because they do not carry the item in their physical store. We ship the vast majority of our orders directly from our store, so most customers receive their parts in 1-3 business days. We do very minimal drop shipping.
Dennis: The Pete I used to run has sort of become a display truck. The sleeper was extended to 120 inches back in 1992, when my parents were still running as a team. That makes it super eye-catching to begin with, and we’ve added a lot of parts we carry in the store so that customers can see what’s possible.
Dennis: We are really easy to find. Our website is EmpireChromeShop.com. We are also on Facebook, Twitter and Instagram. Our phone number is listed on each of these sources along with our hours. We ship all over the world, as well.
Dennis: Thank you, Mark! I appreciate you taking an interest in Empire Chrome and we were happy to be a part of your website. We hope DuncanPutman.com continues to grow and continue to be successful as well.
One more thing, we will be at the Mid-America Truck Show in Louisville, KY this March (28-30, 2019) to check out some of the new stuff. A couple of the Empire Chrome Shop crew will be walking around the event, so if you see someone with a bright blue Empire Chrome shirt on, stop them and say hi! We will be handing out some shirts while supplies last. First come, first serve!